Overview
Project Duration: November 2023 - August 2024
My roles: Lead UI/UX Designer, Brand Designer
Problem and Goals: Refresh and modernize user interface design and branding of website, improve user flows so it is easier for users to register for events via the events module, better showcase memberships
Brand Refresh
The client had strong, but limited branding that needed a refresh. For the website redesign, we expanded the color palette, added a text link button style to create better button hierarchy within pages, and defined and expanded their iconography.
User Research: Sitemap & Content Development
In the sitemap and content planning phase of this website, I worked closely with the client to determine the structure and hierarchy of the site's pages, ensuring a logical flow for user navigation. As we worked through updating the sitemap and content outline, the client drew attention to both struggles and successes of their prior website, and how the new content structure could better meet their goals.
Design: Desktop and Mobile Mockups
